About Me

Bachelor’s in Neuroscience. Graduated Division 1 SEC student athlete. CPT and NASM Nutrition Coach. My passion for men’s health and discipline evolved into a mission: helping those who take care of everyone else first rebuild the confidence, strength, and identity they once had.

I started Hicks Athletics with one goal: to help men rebuild themselves from the inside out. Dads, business owners, busy professionals—those who’ve traded their fitness for responsibility—all without giving up their favorite foods.

Today, Hicks Athletics does exactly that. By providing personalized services and lifestyle accountability we create real, lasting change.

Services

  • Progress doesn’t happen if only 50% is dialed in. That’s why I started Online Fitness Coaching to guarantee results. I combine personalized strength training, cardio, daily movement, and nutrition protocols to deliver lasting results designed to fit your life, not take it over. Every plan is built around you—your schedule, your habits, your goals.

    This isn’t an app. It’s not a one-size-fits-all plan. It’s a partnership built around you, your progress, and your purpose—because us men are called to be more than just providers, but warriors.

  • Designed for those who are ready to take control of their health and rediscover their strength. Every session is built around your goals, fitness level, and lifestyle—with expert guidance on form, intensity, and progression so you get results safely and efficiently.

    You’ll train in a private, focused environment at Frankie’s Body Shop—a space dedicated to real work and real growth. Whether you’re rebuilding your foundation, chasing peak performance, or simply wanting to feel confident again, this is where it starts.

What people have to say about us:

“Transform your health. Transform your life.”

Braden Hicks, Founder

Every transformation starts with one step.

Take yours

Apply Today

 Contact us.